We listen to businesses, understand their challenges and spot transformative potential.

Design thinking and digital transformation for every business.

Learn how we could intervene, diagnose and transform ⟶

01.Digital Strategy & Transformation

Reimagining the digital future of your business

  • 1. Aligning with your brand vision, positioning, strategy & values
  • 2. Understanding your business ecosystem & digitization needs at various levels
  • 3. Reviewing your digital technology systems, applications & infrastructure
  • 4. Prescribing digitization & modernization initiatives to improve key metrics
  • 5. Developing a strategically aligned digitization / modernization roadmap

02.Design Thinking, UI/UX design

Bringing the power of design thinking & multisensorial design

  • 1. Understanding user personas, observing, impersonating to empathize
  • 2. Drawing user journeys, identifying pathways & emotional states - entry to exit
  • 3. Mapping user goals to business goals, identifying ways to influence user into action
  • 4. Developing the blueprint, wireframes & linking them to demonstrate user flows
  • 5. Creating a mood board, identifying audio-visual language for the interface (sounds, colors, symbols, typefaces)
  • 5. Coming up with visual design, multisensorial design that engages multiple senses for greater accessibility & usability
  • 5. Making an interactive design prototype, to illustrate user experience and get early feedback from subjects
IoT - Digital Transformation - Design Thinking - Architecture

03.Cloud/edge architecture & engineering

Building modern mobile-web applications for high scale & speed

  • 1. Understanding the business problem, the product/service & impact of the solution
  • 2. Choosing the right tech stack to achieve required scale, speed & security
  • 3. Evaluating cloud infrastructure ( server / serverless ) needed to run the system
  • 4. Architecting application frontend & backend to gain clarity on what information is saved / computed locally & what travels all the way to the cloud & how frequently & securely
  • 5. Drawing flow diagrams, sequence diagrams to ensure alignment with user journey pathways, designing each function as a “microservice”
  • 6. Engineering end to end flows, user goal wise to ensure continuous deployability (CI/CD), taking a test driven development approach
  • 7. Deploying the application to realtime business environment post quality assurance approval and business approval from the customer’s end

04.Smart sensing tech development

Building solutions involving IoT, edge interactions & intelligence

  • 1. Understanding the business problem, the product/service & impact of the solution
  • 2. Visualizing what moments of user interactions need to be observed, that can give your business a unique competitive advantage
  • 3. Define how to best capture moments with users that matter, with the help of artificial sensors (like computer vision) & other sensors / IoT devices
  • 4. Designing the best visualization of data captured for interpretation, analysis & action
  • 5. Developing a suite of interconnected applications & systems for holistic data collection, continuous analysis and intelligent automation
IoT - Digital Transformation - Design Thinking - Architecture - IoT - Digital Transformation

05.Digital assets management for marketing lead gen & CX.

Driving audience in high volumes to interact with your business on the web & mobile

  • 1. Align with brand's vision, positioning, strategy & values.
  • 2. Understanding your digital marketing goals & methods, identifying user interactions
  • 3. Going through a holistic design thinking & UI/UX design process with customer’s team
  • 4. Designing the touchpoints & user interactions needed to engage target audience (including chatbots, voicebots, audio-visual forms) & creating Information Architecture.
  • 5. Developing the experience on web and mobile through sites, progressive apps, landing pages & tracking deep user interaction for behaviour analysis
  • 6. Implementing performance best practices, taking security precautions, performing SEO checklists and load testing the site to ensure a seamless go-live experience.

06.Autonomous & Assistive AI development

Conversational AI, intent recognition & response automation

  • 1. Understanding where AI interventions are needed & how to make AI most effective
  • 2. Exploring open source general purpose AI/ML for common features like voice / face / image / text / object recognition
  • 3. Identifying needs for custom AI development, natural language processing and unsupervised machine learning
  • 4. Programming custom intelligence and continuous training by varying input params
  • 5. Creating a mood board, identifying audio-visual language for the interface (sounds, colors, symbols, typefaces)
  • 5. Deploying the solution, observing users and evolving intelligence

What excites us is openness, opportunity & human transformation.

We believe every project is an opportunity to celebrate authenticity in people, free flow of influence shaping outcomes and our ability to come together as one team to make ideas happen.

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