Design Thinking
Is your business lacking ‘design’ or your design lacking ‘business’?
Solve complex problems, with humane design and strategic thinking.
Welcome to Codewave’s ‘Design Thinking Led Digital Transformation’ [DTDT] services—where we intervene, sense needs and rapidly prototype solutions, worth scaling. Business craves design to deliver delight, Design craves business to deliver value. Go from idea to prototype, and prototype to product – in a structured way, with a combination of intuition & process orientation.
Whether you’re improving a specific business metric or launching a new business – design thinking can make your business be more human and your design mean more business.
Here’s an overview of our design-thinking process and what you can expect.
Why you'll love us?
We’re 10x thinkers and change makers, driving extreme-value innovation through human-centric design and emerging tech, defying the traditional. With a track record of serving 300+ businesses globally, collaborating with VC firms, startups, SMEs, and governments, while also developing our own GenAI products – we’re obsessed with building high-impact products, ready for scale.
features
Why Codewave, for design thinking?
What to expect
What to expect working with us.
Frequently asked questions
- Empathize: Understand user needs through research.
- Define: Frame the core problem based on user insights.
- Ideate: Brainstorm creative solutions to the defined problem.
- Prototype: Build basic models to test your ideas quickly.
- Test: Get user feedback on prototypes and iterate based on learnings.
One of the biggest issues in design thinking is its potential for oversimplification. While it emphasizes empathy, creativity, and iteration, applying it effectively across complex, real-world problems requires a deep understanding of context, collaboration across disciplines, and a willingness to embrace ambiguity and uncertainty.
Latest thinking
Ride the waves of Change.
What excites us is ‘Change’. We love watching our customer’s business transform after coming in touch with us.